Portrait of Matthew Naylor
Matthew Naylor Founder, PurposeFirst PhD, GAICD, CFRE

Independent advisory

Steady counsel for boards and CEOs, when it matters most.

Advisory to leaders of for-purpose organisations navigating transition and uncertainty.

This may be the right conversation if ...

  • You are facing a CEO succession, a board chair handover, or a strategic reset.
  • You want a steady advisor between board meetings, not a project team.
  • The pressures of funding, governance and leadership are arriving all at once.
  • You want an external perspective on governance and strategy you can trust.
  • You need a steady hand to lead through a defined period of transition.
  • You want what comes next to be stronger than what came before.

The principle

Keep mission as
the reference point.

Every decision during transition, about leadership, governance, funding or stakeholder relationships, should be anchored in the organisation's core purpose. When institutions lose sight of purpose during change, they drift toward short-term fixes that erode long-term capability. Purpose First means keeping mission as the reference point.

How I work

Not as a consultant delivering projects, but as a trusted advisor working alongside leadership. My role is to help you think clearly, make sound decisions and hold momentum when it matters most.

Ongoing strategic advisory

A regular advisor to your CEO or board chair. Monthly or fortnightly sessions, with access in between.

Transition advisory

Time-bound support through CEO succession, a board chair handover, or a strategic reset. Typically three to six months.

Board advisory

A lighter-touch external perspective on governance and strategy, quarterly or by project.

Interim leadership

Selective interim or fixed-term CEO stewardship, where an institution needs a steady hand during a defined period of transition.

Global impact

Counsel shaped
on the world stage.

Leading the US National WWI Museum and Memorial for 14 years placed Matt at the centre of national commemoration and international civic life.

Matthew Naylor walking with President Joe Biden at the US National WWI Museum and Memorial
Matthew Naylor with President Joe Biden, US National WWI Museum and Memorial

About Matthew

Portrait of Matthew Naylor on a boat deck by the coast
Matt Naylor Founder, PurposeFirst PhD, GAICD, CFRE

Matt brings more than three decades of executive and governance experience across Australia, the United States and international settings, spanning the community, humanitarian and cultural sectors.

For 14 years, he served as President and CEO of the National WWI Museum and Memorial in the United States, leading a major institutional transformation that secured more than A$160 million in philanthropic support through two capital campaigns, came through the pandemic without staff layoffs, and strengthened the Museum and Memorial's position as one of the country's most significant civic and cultural institutions.

Previously, Matt served for nine years as President and CEO of Outreach International, leading community-led humanitarian programs across 14 countries. Earlier in his career, he held senior executive roles in Australia across community services, values-led and faith-based organisations. After 24 years in the United States, he returned to the Sunshine Coast, Queensland, bringing together Australian roots, extensive US executive experience and a longstanding international perspective.

His background spans the social sciences, philanthropy and governance. He is a Graduate of the Australian Institute of Company Directors and a Certified Fund Raising Executive. Having sat on both sides of the board table, as a CEO accountable to a board and as a board chair responsible for governance, he brings a practical understanding of executive leadership, board dynamics and organisational accountability to every engagement.

25+ years
CEO leadership across two countries
A$160m+
philanthropic support, two capital campaigns
14 years
President and CEO, US National WWI Museum and Memorial

Matthew Naylor speaks at Fanfest July 4

Speaking on the importance of remembering the past, civic life and the responsibility institutions carry into their next century.

In conversation

Matt speaks regularly about leadership, purpose and the civic role of institutions. Three recent conversations:

So that what comes next
is stronger than what came before.

Engagements are shaped in conversation, to reflect the needs and context of each organisation.

Start a conversation

References available on request.

Purpose First

Start a conversation

Tell Matt a little about your organisation and what is ahead. He will reply personally.

Please add your name.
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Please add a short message.

Or email matt@purposefirst.com.au

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Purpose First

Get in touch

Have a question, an invitation to speak, or a general enquiry? Send a note and we will get back to you.

Please add your name.
Please add an email address we can reply to.
Please add a short message.

Or email matt@purposefirst.com.au

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